moments before the wind.

September 2, 2006

poisoning everything you say

Filed under: authenticity, business, digital, distribution, indie, marketing, music, news — alimarcus @ 8:29 am

Here we go. MySpace is unrolling their music store by the end of the year. With millions of users already built-in, this move is bound to make some waves.

It reminds me a bit of how Starbucks Hear Music got to be successful, in the sense that they are taking advantage of an already-existing distribution infrastructure, which is often the hardest part when it comes to large-scale retail. The fact that the people on MySpace are already there 24/7, and will continue to be there for whatever social purposes they use the site for, bodes well for sales because the music is literally right at their fingertips. For instance, most people on Amazon are only there to shop. They have no other reason to be there. But people on MySpace have plenty of reason to be there anyways, much like the morning latte routine at S-bucks.

I want to know details about how much the music will cost, what percentage the artists will be getting, and what kind of promotion engine will be behind it. Will it only selling the music of unsigned artists?

Their goal is to rival iTunes, of course, and I automatically see more potential in it than other services, but what will the DRM compatibility have to say about that? There’s a nice little bit of Web 2.0 ancestry going on in the deal, because Snocap is the music service working with MySpace to get it all done, and that’s the legally approved version of the company formerly known as Napster.

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